Are you on LinkedIn? Are you using LinkedIn as a sales tool? Not too long ago I read an article about the power of LinkedIn. Here are some of the Statistics that this article highlighted.
LinkedIn’s members have reached 147 million
The average user of LinkedIn is male (57.9%) and aged between 25 and 54 years (67.7%); compared to the previous year, the percentage of teenagers (18-24) has grown more than other age groups
In the 10 major countries is concentrated 79% of members, and 40% of all LinkedIn members reside in the United States
Compared to January 2011, LinkedIn’s member have grown by 45% worldwide
Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the figure rises up to 57.3%
39% of the members are a Manager, Director, Owner, Chief Officer or Vice President
* Statistics provided by http://theundercoverrecruiter.com
What does this mean? If you are not on LinkedIn or actively using LinkedIn then you are missing out on possible opportunities. Here are a few tips that for beginners or anyone looking to gain more from their account.
Tip #1 – Make sure your profile is complete:
Think as if your LinkedIn profile as a public resume. Just like you wouldn’t send an incomplete resume to a prospective employer, you shouldn’t have an incomplete LinkedIn profile – because your prospective employer is probably going to look at your profile!
Tip #2- Connect with everyone:
Start looking up everyone that you know both on the personal and business level. Think about people who are friends, family, classmates, old professors, old co-workers and people who you are doing business with. DON’T USE THE GENERIC CONNECTION REQUEST! Write something personal to the person.
Tip #3- Join Groups
LinkedIn will allow you to join around 50 groups. These groups should be related to your industry, interests or where your clients are at . Once in the group make sure you are being active. This can be done by responding to questions or by starting topics.
Tip #4- Follow Companies
Following companies will give you up-to-date information about things like recent hires and promotions, new job opportunities and company profile updates. It will also show who the top influencers within the company are.
I have been doing this the past couple of years and found that it cuts back on my cold calls because now I am talking with people who I have a common interest with.
Thanks for reading and leave some comments if you would like.